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OUR CREDO

Belief 1: WE PROTECT & PAMPER

We promise to love and protect all kids by partnering with the best brands to offer safe, organic products that pamper kids, & put parents’ minds at ease.

Belief 2: IT’S EARTH DAY, EVERYDAY

We’re committed to a clean earth by choosing clean products on-the-daily designed to protect and never pollute.

Belief 3: WE DO SUSTAINABILTY IN STYLE

Sustainable products will never go out of style. We commit to curating sustainable product choices that are the perfect mix of purposeful, posh & pretty.

Belief 4: WE GIVE TO GROW

We make giving part of our daily lives and align ourselves with the enlightened brands that also give back. It’s nice to receive, but when you give you grow with more compassion, kindness & empathy.

Belief 5: ONE FOR ME + ONE FOR YOU = JOY FOR TWO

Education is the best foundation, and no child should be without one! We pay it forward with purchases that not only benefit our own children, but enable other children to go to school so they NEVER have to go to work.

Belief 6: IT (REALLY IS) A SMALL WORLD AFTERALL

We celebrate different lands and cultures, and we love to discover unique gifts and treasures from around the world from the people whose products support our local and global communities.

Belief 7: BRIGHT AND EARLY

We want to inspire parents to empower their kids as early as possible with the knowledge and values that create successful lives and better choices for them, and our precious planet.

BEHIND OUR PRODUCT CHOICES

We handpick every product we sell, ensuring they meet a good number of SUSTAINABILITY CRITERIA, without compromising quality, aesthetics, sophistication, performance or taste.
We profile each brand’s sustainability efforts with a set of simple and clear SUSTAINABILITY SYMBOLS

SUSTAINABILITY CRITERIA
SUSTAINABILITY SYMBOLS

RESPECT FOR THE ENVIRONMENT

  • RECYCLING EFFORT
  • WASTE AND/OR EMISSION REDUCTION
  • ENERGY EFFICIENCIES
  • BIO COMPOSTABLE AND/OR RECYCLABLE PACKAGING MATERIALS
  • WATER CONSERVATION
  • REBALANCE ECOLOGICAL DEFICIT (IE TREE PLANTATION)
  • RE-UP-DOWN-CYCLABLE COMPONENTS

RESPECT FOR THE SOCIETY

  • DIVERSE WORK FORCE
  • NO CHILD LABOR
  • FAIR SALARIES TO WORK FORCE
  • CONTRIBUTION TO COMMUNITY, DONATION, PHILANTHROPY AND/OR PROFIT SHARING TO LOCAL COMMUNITIES
  • FAIR TRADE W/WO FLOCERT, ETHICAL SOURCING
  • CRUELTY FREE

RESPECT FOR CUSTOMERS' WELLNESS

  • NATURAL INGREDIENTS
  • ORGANIC INGREDIENTS
  • NO GMO
  • NO HARMFUL PACKAGING OR MATERIALS: BPA, DIBUTYL PHTALATES, BHA, HEAVY METALS -LEAD, CADMIUM
  • NO TOXIC OR HARMFUL CHEMICAL INGREDIENTS
  • NO HARMFUL PRESERVATIVES
  • NO CHEMICAL FERTILIZERS AND PESTICIDES